Companies Within The Internet Industry - 1871 Words

Industry Summary Companies within the internet industry are built to produce content or provide services to deliver content according to the search queries of the end user. Companies or persons that create content on the internet range from a simple â€Å"Mommy blogger† to major corporations. As mentioned above, there are large companies that build search engines for people to find specific content that they desire. These companies include Microsoft (Bing), Yahoo!, Google, and Facebook. Products within the industry vary from search engines, to internet marketing platforms, to content creation (i.e. blog posts, videos, social media platforms, news, etc.). This industry is currently catering to the use of 3 billion plus users on a daily basis.†¦show more content†¦As this industry has evolved over the years, it has become a major part of today’s society through the improvement of search engines, social media, and the ability to access any sort of information that exists in the world in a very short amount of time. Overall Industry Growth: Analysis of the Industry Key Trends Company Growth Plateaus: It is common in the industry for companies to have rapid growth in the beginning of their lives through the excitement of â€Å"the start-up† process and development. However, there comes a point where companies need to have branded themselves well enough for them to stick in the minds of the consumers and it becomes increasingly difficult to grow. It is much easier to gain market share when the new â€Å"cool† idea hits the market but it is much more difficult to maintain that level of growth as the consumer â€Å"gets used to† the company platform. (I.e. Facebook growth from 2008 – 2009 wat 186% but then from 2011 – 2012 growth was only 43%) Importance of Branding: It is becoming increasingly more important for companies to brand themselves so that they stand out to the customer. This has more recently become more difficult to do as the internet becomes flooded with more and more content daily. The average consumer can be captivated by one viral article or video one day but forget about it tomorrow. Advertising: This is where the internet industry is able to make most of its income. Companies like