How to Style Titles of Print and Online Publications

How to Style Titles of Print and Online Publications How to Style Titles of Print and Online Publications How to Style Titles of Print and Online Publications By Mark Nichol The rules for formatting titles of compositions and their constituent parts may seem complicated, but they follow a fairly straightforward set of guidelines, outlined below. Capitalization Titles of compositions are generally formatted in headline, or title style. In this system, the first letters of the following words are capitalized: The first and last word of the title, regardless of part of speech Nouns, pronouns, verbs, adjectives, adverbs, and subordinating conjunctions (such as although, because, and than) In titles, the following words are lowercased: Prepositions (except when they are used adjectivally or adverbially (in such phrases as â€Å"off day† and â€Å"come down†) To when it is part of an infinitive (for example, â€Å"to exercise†) All articles, prepositions, and coordinating conjunctions (such as and, but, and or) Emphasis Italics are used for titles of books, periodicals, films, television specials and series, and both series titles and episode titles for anthology programs like Masterpiece Theatre, though episodes of regular series, as well as titles of book chapters and magazine, newspaper, and online articles, are enclosed in quotation marks. Some publications, including most newspapers and some magazines, use quotation marks for titles of all compositions as well as parts of compositions, but italics are almost always employed for this purpose in books, and I highly recommend maintaining this distinction in periodicals and online. Titles of many nonfiction books include a subtitle following a colon, and except in informal usage, the full title should be used on first reference; the title alone the part preceding the colon can be used thereafter. Note that magazine and similar descriptive words should be capitalized and italicized only if they are part of a publication title: refer to â€Å"the New York Times Magazine,† for example, but â€Å"Time magazine†; in the former case, magazine is officially part of the publication’s name. (In a context in which it is obvious that Time, for example, refers to the publication with that title, the word magazine can be omitted.) Also, as shown in this example, do not capitalize or italicize the before a publication name, whether or not it is part of the title. Various publications differ in self-identification, even when their titles share a word for example, the New York Times bills itself as â€Å"The New York Times,† while the Los Angeles Times omits the article and this rule is designed to save writers the trouble of having to check individual publications for specific usage. Titles of plays and of poems long enough to be published in book form are italicized; titles of poems short enough to be included in a collection in a book are formatted, like chapter titles, in quotation marks. To determine how to treat titles of websites and their components, compare them to print equivalents: A website that sells products and/or services, even if it features content related to those offerings, is an online store, and the site name should not be formatted as a composition title. But titles of sites that emulate books and periodicals, and their articles and essays, should be treated like them; the same standard applies to blogs and blog posts. What about titles of videos posted online? Many such videos, especially those posted to video-sharing sites such as YouTube, don’t have titles or lack well-thought-out titles so they can just be referred to generically (â€Å"See Smith’s video about wombats†), with a link. For those with traditionally composed titles, however, use either italics or, especially for short videos, quotation marks. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Using "a" and "an" Before WordsTaser or Tazer? Tazing or Tasering?Comment, Suggestion, and Feedback

Jane Austens Complete List of Famous Works

Jane Austens Complete List of Famous Works Jane Austen is recognized as one of the most important English writers of her time. Shes probably most famous for her novel  Pride and Prejudice, but others like  Mansfield Park, are very popular. Her books largely dealt with themes of love and a womans role in the home. While many readers try to relegate Austen to the realms of early chick lit, her books are important to the literary canon. Austen is one of the most important British authors.   While today her novels are often considered by some to be part of the romance genre, Austens books actually helped popularize the idea of marrying for love in the first place. During Austens time marriage was more of a business contract, couples would decide to get married based on things like each others economic class. As one can imagine marriages like this werent always the best for women. Marriages built on love rather than for business reasons were a common plot point in many of Austens novels. Austens novels also pointed out the many ways women of her time depended on their ability to marry well.   Women rarely worked during Austens job and the few jobs they did hold were often service positions like cook or governess. Women relied on their husbands employment to provide for any family they might have.   Austen was a trailblazer in multiple ways, she chose not to marry and managed to earn money with her writing. While many artists arent appreciated in their lifetime, Austen was a popular author within her own life. Her books afforded her the ability not to need a husband to rely on. Her list of works is rather short by comparison but this is most likely due to her life being cut short due to an unknown illness. Jane Austens   Works Novels 1811 - Sense and Sensibility1813 - Pride and Prejudice1814 - Mansfield Park1815 - Emma1818 - Northanger Abbey (posthumous)1818 - Persuasion (posthumous) Short fiction 1794, 1805 - Lady Susan Unfinished fiction 1804 - The Watsons1817 - Sanditon Other works 1793, 1800 - Sir Charles Grandison1815 - Plan of a NovelPoemsPrayersLetters Juvenilia - Volume the First The Juvenilia is comprised of several notebooks Jane Austen wrote during her youth.   Frederic ElfridaJack AliceEdgar EmmaHenry and ElizaThe Adventures of Mr. HarleySir William MountagueMemoirs of Mr. CliffordThe Beautifull CassandraAmelia WebsterThe VisitThe MysteryThe Three SistersA beautiful descriptionThe generous CurateOde to Pity Juvenilia - Volume the Second Love and FriendshipLesley CastleThe History of EnglandA Collection of LettersThe female philosopherThe first Act of a ComedyA Letter from a Young LadyA Tour through WalesA Tale Juvenilia - Volume the Third EvelynCatharine, or the Bower

An Article Marketing Guide

An Article Marketing Guide An Article Marketing Guide An Article Marketing Guide By Sharon Article marketing is a great way to promote a product, service, website or blog. The name says it all: article marketing means marketing yourself with articles and its easy to do if you know how. Heres how to create a good article marketing article. The Title The title of your article is the most important part, because thats what will grab the reader. The golden rule is to tell readers what the article offers and tell them quickly within the first three or four words if possible. If youre writing about buying a second home, then use this: Buying A Second Home: Five Tips For Success rather than this: Five Tips For Success When Buying A Second Home The first tells readers straight away what they will get from your article; the second focuses on the number of tips. The Body Article marketing articles are used on websites and blogs, so follow the rules for writing good web articles. Put the most important information at the top, keep sentences and paragraphs short and make good use of subheadings. And if you promise five tips, make sure thats what you deliver. I usually start with a rough plan which outlines my main points and then I expand on each of those points in a single paragraph. I dont make these too long, as the average article marketing article is between 250 and 500 words long. The Resource Box The resource box is where you get to sell your product or service. It needs to contain your name, the address of your website, your elevator pitch and a call to action. The elevator pitch is a couple of sentences that say what you have to offer. It briefly answers the question whats in it for the reader? The call to action aims to get readers to your site to buy, join, signup orwhatever you want them to do. Other Important Information Once you have completed the article, write a summary of between two and five sentences to hook the reader. This may be a repeat of the lead or something completely different that points out what the article has to offer. If you like, include an invitation to the reader to read on. Finally, craft an author bio that shows your expertise and youre ready to submit your article. Where To Submit There are hundreds of article directories, so the choice can be daunting. Some of the best ones Ive used are: EzineArticles GoArticles IdeaMarketers There may also be article directories specific to the niche you want to target, which may be a better option for some people. Once you have written the first article, its easy to write more. I have more than 40 articles on EzineArticles and they bring traffic to my site and serve as examples of my writing. Good luck with your article marketing efforts. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†Social vs. SocietalHow Many Sentences in a Paragraph?

Business Strategy of Associated British Foods Assignment

Business Strategy of Associated British Foods - Assignment Example In relation to the study the company which has been selected is Associated British Foods, an international public limited company that has its headquarters in London. The company was established in 1935 and is the leading British supermarket chain as far as production of sugar and baker’s yeast is concerned. The company has five strategic business units: Sugar, Agriculture, Retail, Grocery and Ingredients. The grocery division stocks both branded and own label products. Brands that fall under its grocery division include Mazola, Ovaltine, Ryvita, Jordans and Twinings, Silver Spoon, Tip Top and Kingsmill. The company’s retail division (called Primark in UK and Penneys in Ireland) has a global presence with over 215 stores covering a total area of 6.9 million square feet. The retail division’s outlets are located in Belgium, Germany, Ireland, the Netherlands, Portugal, Spain and the UK. In 1963, the company acquired the British supermarket giant, Fine Fare which it sold later in 1986 in order to acquire British sugar. As of 2009, British Sugar fulfills the sugar requirements of more than half of UK. Finally, in 2007 ABF acquired an Indian food business. The company provides employment to more than 97,000 people and operates in more than 44 countries. UK contributes to around half of the company’s sales and profits. ABF has been rigorously diversifying into other markets than Sugar since early 2000s which is a crucial aspect of its strategy. ABF acquired ‘Twinings’ in 1964 to broaden the range of national and international marketing resources available. (Whittington, R. and Mayer, M., 2002). To date Twinings has been an asset in the company’s portfolio as it enjoys strong brand loyalty and has had a pull effect which has increased sales of other brands within ABF’s portfolio (Whittington, R. and Mayer, M., 2002).ABF further diversified into the food business with the intention of providing one-stop convenience shopping to customers; the company had realized that customer buying habits and trends were changing (Whittington, R. and Mayer, M., 2002). One of the most important reasons however was the instability of earnings from sugar sector due to its seasonal nature, coupled with the anticipated EU reform (Bertin, O., 2002). Another crucial aspect of ABF’s strategy has been its diversification and growth strategy. The company has, over the years, expanded to sectors beyond sugar which is a conscious and well-thought out strategy based on strong reasoning. Firstly, the highly debated EU sugar reform intended to cut surplus in sugar beet production by slashing prices by an exorbitant 43% which would adversely affect the company’s earnings (Bertin, O., 2002). Secondly, sales from the sugar business were subject to seasonal fluctuations which had to be recovered from non-seasonal businesses so the diversification to other lines such as retail, ingredient and grocery was well just ified for ABF. (Bertin, O., 2002).Thirdly, world markets had become very unstable especially in the years following 2000 because of which its sugar line was capable of being harshly affected (Cherney and Elena, 2001). Furthermore, its sugar industry was highly dependent on the local UK economy for raw materials and output which made it undesirable for the company due to the country’s history of slow recovery from economic recessions so its diversification was justified. (Cherney and Elena, 2001). Therefore, it is evident from the reasons mentioned above that the company was formally employed in the sugar industry; however, it spread its operations to other unrelated sectors such as grocery, retail and ingredients (Austen and Ian, 2007). A key aspect of ABF’s diversification strategy has been its geographic diversification. In 2006, it got hold of Illovo; a South Africa based company which it has used as a means of penetrating deeper into the South African sugar market and could

The Prevalence of Plastic Surgery Among South Korean Women and its Essay

The Prevalence of Plastic Surgery Among South Korean Women and its Relation to Pop Culture - Essay Example For instance, the male-dominated society has deemed that a woman may be considered feminine if her body type is a certain way, and the feminine ideal changes through time. At the time of Lorber's writing, the fashion was for women to be small-breasted, slim-hipped and bordering on emaciated. Because that was the ideal, many women starved themselves to fit this aesthetic. The aesthetic has also popularized magazines that promised to show women how to become thinner, with such titles as â€Å"Help Stamp Out Cellulite† and â€Å"Fat-Burning Exercise Guide.† Furthermore, there are informal edicts that women must follow in order to be considered feminine. For instance, Lorber talks about how women take up much less personal space then men. When women are on a train, they make themselves as small as possible – legs pressed together, arms at their sides. Meanwhile, men splay their arms and legs as far as possible. Women also need to have supple skin that shows no signs of age, and must be kept up with expensive cremes and electrolysis. Makeup is almost required. All of this is to make the woman more attractive to men, and women feel bad when they fail to conform to the prescribed beauty ideal (Lorber, 1993). Moreover, the feminine ideal has evolved over the years towards an image of ever-unattainable perfection. The past 50 or 60 years has been marked by a changing standard of ideal beauty in society. According to Calabrese et al., the ideal has changed towards a thinner female body type, one that is unattainable by most women. This is seen in Playboy Magazine centerfold models, Miss America pageant winners and fashion models. As stated above, these ideals are... What it means to be feminine in society is often equated with an impossibly thin, tall woman with Western features. This is true even in some Asian countries, such as Taiwan and Singapore. South Korea also emphasizes the Western ideal, as it uses Western models to promote glamorous items such as lingerie, and Asian models are used to promote house-cleaning items. The message is that, to attain an ideal, you must look a certain way, and Korean women are increasingly falling into the trap. No longer content to have broad noses, full lips, broad faces and small eyes, Korean women are increasingly getting their noses and eyes Westernized. In the process, they are perpetuating oppression and patriarchy by giving into the feminine ideal set forth by the male-dominated society in which they live, for it is the men who demand the rigid standard of beauty. The Westernized Korean women are also giving up a part of themselves, their identity and the parts of themselves which makes them unique. Korean women are spending an increasing amount of money trying to attain the Western ideal. This money is not well-spent, for it perpetuates the patriarchy and oppression and causes the woman to become inauthentic and other women to feel inferior. Everybody should celebrate themselves, however they were created, and not pay attention to the images in the media, for this kind of perfection is not attainable, nor should it be.

Managment Case Study Example | Topics and Well Written Essays - 1750 words

Managment - Case Study Example All the meetings had a detailed agenda given to each member before the meeting (Nick at some point even jokes that he had not been given an agenda beforehand), the meeting would normally begin and end at the precise time (pg 20) they had been planned to end, and members of the executive at Decision Tech felt there was simply no enough time for engaging in meaningful debates as the time available was not enough (pg 47). Some of the behavioral norms established at Decision Tech by the executive team before Kathryn took over include: dependence, self-consciousness, superficiality, ignoring disagreements, not talking about misgivings, avoiding the consideration of what is considered a disturbing idea, feeling invulnerable, rationalizing threats away, discrediting of disconfirming information etc. Kathryn had noted that the meetings at decision Tech were characterized by silence, no member of the executive tem argued, and there was an undeniable tension during the meetings (pg 19). Silence in the meetings was not good. This is because it meant that members of the team preferred to keep silent and instead of engaging in meaningful arguments and developing conflicts that are highly valuable to the company’s management decisions. The executive team at Decision Tech experienced the four stages of team development. The core purpose of the forming stage is essentially to enable members of the team to become acquainted with one another and start seeing themselves as one integrated and cohesive unit. During the first off-site meeting Kathryn requested each member of the team to give personal histories. This meant that each would answer five nonintrusive personal questions that were related to their backgrounds (pg 52). After the brief personal history giving session by the members of the team, it was evident that the team was more at ease with each other than any time during the previous year. The goals of the Norming stage are to make

MLA Formatting and Style Guide by Purdue OWL Essay - 10

MLA Formatting and Style Guide by Purdue OWL - Essay Example For instance, in case of expert users, the document needs to present facts through the use of figures and any available data, there is no need of definitions, explaining the data, background explanations and the writer can use abbreviations. This is different for writing other documents because one needs to explain things like terms, the user data and focus on the bigger picture. Visuals are important in the sense that they enhance the meaning of the document and easily create an understanding to the user on what the document is all about. Visuals play a significant role in attracting the attention of the end user to a particular document and help them multitask when reading a technical document. Visuals keep the user interested because they easily connect to the document. Training manuals are the choice of a technical communication document to use in my field. The document will be used to enhance classroom teaching by the professor and helps students understand better the subject at hand. The documents target students in institutions of higher learning and it’s best suited compared to any other technical communication document.